A Changing Environment Needs An Adaptive Strategy
If you have been involved with SEO for any length of time, you have probably been told “it depends” time and again. This phrase has become a staple answer of may SEO’s because quite frankly it does depend, but on what? The unspoken conclusion to the statement typically goes, “ It depends on many factors, your competition, Google updates, and the market as a whole.” Now that's a mouthful regardless of what it actually depends on, if you don't know what the difference is, you can not adapt.
- Introducing Cora Diff -
This triple header of analytics provides detailed insight to exactly what changes Google has made to the weight of specific ranking factors, how your competition is fairing, and how far your site has come since your last updates. With this data at your disposal, you can focus on making the actual changes that will help your site perform. Don’t waste time worrying IF your rankings will falter or if your client is going to drop. Give yourself the peace of mind in knowing what's happening right now and the security of adapting to these changes.
Get the Power of Cora behind your marketing efforts
Recovery Time is Everything After a Google Update
The campaign crushing power of a Google algorithm update. We have all heard about it and many of us have experienced it first hand. The bottom line is, It affects everyone in the SERPs and those who adapt the fastest will reach the top first. For many this can be a tremendous blow to their digital marketing efforts but with consistent monitoring this can actually be an opportunity. With the power a Cora Diff report provides, you can quickly look at what the sites who are now ranking are actually doing and adapt your strategy to match them, All while the rest of your competition is trying to figure out, “What does Google want now?” Don't worry about the life of your rankings, protect them and give yourself the best opportunities for success.
Understand the changes in your market and future proof your siteFuture Proof My Site
An Ounce of Prevention is Worth a Pound of Cure
If you have spent any time working with your own SEO and especially if you have ever worked with clients, a lot of your efforts have probably been reactive. While reactively making corrections is an absolute must, you will realize that taking a proactive approach is going to have a much greater impact.
By utilizing the data from a fresh Cora report each month we show you exactly what areas are going to need the most attention. Taking action on these updates faster than your competition is going to give your site the competitive edge and will make it easier to get ahead, and stay ahead. Now instead of making large drastic changes all at once, you can make smaller adaptive updates and stay on top of the pack.
When you get a Cora Diff report you are actually get the power of 3 individual reports that each show you different aspects. The reports we include are as follows:
Your Cora Report
In the first month you will get one of our extremely powerful Cora Reports as both a starting point for your to make changes and as our initial point of comparison. This single report will show you what factors need the most attention on your site. Receiving the Cora Report each month is optional there after, but highly recommended.
For all of the effort we put into trying to figure out what Google wants from us, Google in turn is trying to decide what SHOULD be most important. This cycle is repeated nearly every day and, as such, this changes the face of what google is expecting. Keep up to date with the most recent changes to the big G’s model and get on board before your competition.
Where our Factor Report looks at Google to see what has been going on, our Rank Diff report keeps its eye on your competition. Keep track of what sites have inched up or down the rankings and who has made significant gains or losses. You can then take a look at that competitor on your Cora Report and start asking the most important question… “why?”
While making all of these changes, it can become difficult to see how far you have come from from point one. That is why we also include a Progress Report. Think of this as the “Report Card” for your SEO efforts. This will compare suggested changes that were made in your Cora Report and track how far you have come with them. For example: If you needed 200 extra words on a page, and you have since added 100 this would show a 50% progression and that you still need 100 words.
From Knowledge Come Security
In SEO we put a LOT of time, money, and effort in to achieving rankings and there is much less discussion of how to maintain them. The entire point of every facet of Cora Diff is aimed at giving you the data driven information to keep your rankings secure. Regardless of what your competition is doing, or HOW Google is making changes, all that matters is that you keep up. The steps you take today are not going to be the only ones you will ever need and will not necessarily be the same every time. Protect the work and effort you have put in and make sure you stay where you belong.
Secure all of your SEO efforts and stay up to date on your competitionSecure My rankings