Advanced Ranking Factors For Your Entire Niche
Where a single Cora Report can help you figure out how to optimize your site for a specific term in a given area, Cora Trends considers a much bigger picture. If your business is targeting a small area, a single report is perfect for you. For the vast majority of us, however, we need a much larger sample. Cora Trends will show you what the most important ranking factors are going to be for an entire country or across a whole niche. These reports will provide you with the most advanced SEO ranking factors available all over the world.
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Just what “Trend” are we talking about here?
When we refer to a trend with reference to Cora Reporting, we are actually talking about the audience you are trying to reach. What is working for the local business that is trying to rank for a super specific service area, will not be the same as a global enterprise. When we create a Cora Trend Report we take a look at the most immediate surrounding areas and the sites that are ranking therein. Then, by analyzing the top 100 sites for each geo-section and what has allowed them to be successful in each area, we can provide data driven metrics that you can use on your own site. It is the trends across all of the areas analyzed that make up the the information in your report.
Different audiences require different approaches
When we consider athletics, it is easy to see why a short distance sprinter has different fitness goals than a long distance marathon runner. Where one trains for short bursts of power, the other values stamina and longevity. Ranking in a specific market or reaching a certain audience is no different when it comes to SEO. What is providing global ranking success for for company A will not just simply work for company B.
With a Cora Trend Report we not only see what is helping your competition rank for a given term but we add an extra layer. We ask what is helping them rank for X term in Y area. This information is again compared with several surrounding areas to give a much broader idea. This data is going to help you get a much bigger slice of the pie you were actually looking for, not just whatever is left behind.
All the power of a single Cora report, for a much broader service area.Show Me The Data
Targeted strategies for targeted locations
If you are a local business or have a very specific area you want to target with your marketing efforts, one of our stand-alone Cora Reports might be exactly what you need. That being said, a Cora Trend Report expands on this by giving a more comprehensive look at your desired niche.
The Cora Trend report will show you all of the same pertinent information and data driven metrics, but with a more expansive view of the competition. This kind of targeting will allow you to compete directly with the other companies that are vying for top position in your targeted niche.
What Size Area Are You Really Trying To Target?
Getting the rankings you are looking for is hard enough on its own. Do you really want to be competing against other sites that are not even targeting the same clients? Of course not! That’s why cora trends allows you to target a general national area or a broad global area, all surrounding your point of origin. Here is what each entails:
Global - We target over 20 high population zones surround your central business location. Each zone is in as many different neighbouring countries as is possible. The goal is to give a good mix of places that represent the overall demographic of the given area.
National - More directly targeted than the global report, we look at over 10 of the surrounding high population zones. These are typically the most major cities in the surrounding states, provinces and areas.
Local - While Cora Trends is not designed to work for a single zone, Cora certainly is. Our standard Cora Reports can provide you with all of the same data driven metrics as our trends reports. This information, however, would be focused for your immediate service area.
Global marketing needs global data and Cora provides exactly that.Show Me The Data