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On-Page SEO

Rise Your Page On Top Of SERPs

On-Page SEO: Rise Your Page On Top Of SERPs

This on-page SEO guide is written for the sole purpose of guiding anyone whether they’re already an SEO master or someone who is still starting with their career in online marketing.

If you look way back in 2010 and compare it to now, a lot has changed in the SEO industry. What was hot nine or so years ago is not something you would even consider doing now.

As Google got smarter and sophisticated over the years with its aptly named algorithms like Panda, Penguin, and Hummingbird, there’s no denying that the search giant is focused on giving users only the most relevant and high-quality content.

When there are algorithms involved in the decision-making process of which site should rank and which one should not, your On-Page SEO technique has to keep up too. You wouldn’t want your competitors to outrank you, right?

If that’s a yes, then let’s get started.

So what exactly is On-Page SEO?

On-Page SEO is the practice of optimizing one’s website or web page through content and HTML which allows search engines like Google to crawl their site/page and rank it to queries and searches wherever it provides value to the user. As opposed to Off-Page SEO, where one has to build links and create online signals through other means outside of their website.

One thing I love about On-Page SEO is it mainly focuses on providing good user experience and content, which are one of the main things that bring visitors and later on convert them to paying customers.

Of course, there’s off-page SEO, link building, PPC, social media marketing, affiliate marketing, and other stuff that also brings customers and visitors to your site. But what is the use of all those, if your website is not giving the user what it wants? From a user’s perspective, it would only be natural for them to jump off to your site and check out of your competitors to satisfy their user intent which is the exact opposite of what we want.

Before we get into the power of what On-Page SEO could do for your site and your business, think about what value you actually bring to your target customers. Because that’s the true purpose of On-Page SEO, being in front of your customers and showing them that you’re the best choice at what they are looking for on the search engines.

On-Page SEO Ranking Factors & Elements

1. Title Tag

A single page has multiple tags in it. But one of the important tags is the Title Tag.

Both the organic results and paid search ads have a title in them. This is what defines the whole dynamic and topic of the page. Those 50-60 characters have the power to either bring you the right users or keep them away.

On your HTML code, you can see the Title tag at the <head> section. It would look similar to this one.

<title>Rise Your Page On Top With On-Page SEO</title>

If you’re using a CMS platform like WordPress, you can use plugins like Yoast SEO to create your own custom title and descriptions.

When you’re making your Title, it’s essential to follow these best practices if you’re trying to rank and get web page visitors for a particular keyword or phrases in your industry:

  • Follow the character limit for titles (50-60 characters)
  • Make your title tags unique
  • Include your core keywords
  • For local businesses, add your location

Once your pages start ranking for keywords, you want users to notice your title tag and be able to comprehend that your page is the best result to give them the answer to what they’re searching for. It might be a bit of a pressure considering there’s a limit of characters to what search engines can actually show on the search engine results page or most widely known as SERPS.

2. URL

When it comes to your page URLs, the random numbers and characters just like what we had from ten years ago won’t work anymore. Even in the URL, everything has to be readable by the search engine and the user.

To have your URLs help make a significant impact on your overall On-Page SEO, it has to be short but at the same time has to have the elements that make up the page it addresses too.

Here’s are some examples:

  • https://www.example.com/products/shirts
  • https://www.example.com/blog/on-page-seo-tricks
  • https://www.example.com/off-page-seo-tactics

In the first example, the URL describes a certain page, which is the product and then followed by the product category, which is Shirts. The separation of each folder does create depth and more complex but does make sense for both the users and search engines.

The second example shows a URL pointing to a blog post for On-Page SEO. The page is under the subfolder called the blog, and the file after that is separated by a hyphen(-).

In the third example, you can see that there was no subfolder before the main file. This is a tactic a webmaster can use to shorten the link further and be more readable to humans.

When you set a URL, for example, a blog post, separate each word with a hyphen. Using underscores(_) for your URLs is a bad SEO practice.

Top things to remember when writing URL strings:

  • Keep it short and sweet
  • Use 301 redirects or rel=canonical to avoid duplicate content (if ever you have one)
  • Use your core keywords on the URL
  • Avoid using numbers and symbols on your URLs

Just like the Title, utilize your URL and make the user know right then and there what your page is about.

3. Meta Descriptions

The Meta Description is a short description of what the user will find once they arrive on the page. You can usually see the meta description right on the search engine results page. Google doesn’t consider this element a ranking factor, but it indirectly helps with your SEO through CTR (Click-Through Rate) if done correctly.

A well-written meta description should be unique, outline the overall topic of the page, and consists of the core keyword the page is referring to. Make use of synonyms of your keywords, but don’t overdo it.

Every page of your website should have its own meta description. It is a common mistake for some webmasters to have only one meta description for the entire website.

One important thing to keep in mind is not just because you’ve implemented a great meta description on your page, and it doesn’t mean Google will show those every time your site pops out on the results page. It sometimes extracts texts from your actual content and serves it up as your meta description in its stead. This sometimes happens to personalize the search results and make it fit the user’s search query better.

With Google extending the number of characters on desktop(200 characters) and mobile devices(175 characters), you can outline your message better and make it go hand-in-hand with your Title and landing page. It’s best to keep your characters between 160-180 characters.

4. Headings

Header tags not only lets your visitors know of the hierarchy of each point on your content, but it also lets the crawlers know which points hold the most importance depending on each header tag level.

Before writing your content, figure out your content structuring first. Determine which of your keywords are important and appropriate enough to be made as a subtopic that could be in a header tag.

In your landing page, there must only be one H1 tag, and that should be your title. This is also where you put your core keyword aside from your content.

The p tag is widely used as the one who separates each point from another. It holds the content’s subtopics that defines everything about the main topic of the page. For this tag, you can use more phrase match keywords that are relevant to the core keywords.

The p tag basically has the same functions as the p tag. This is where you most likely put your exact match keywords.

The H4 tag can be used to break down the topic’s content even more. This is where the most exact and phrase match keywords combined together.

The H5 and H6 tags can also be utilized, but it would be better to use them in longer pieces of content.

Use these headings accordingly. Utilize these tags the proper way, and your content would be as organized to ready as it was evergreen.

5. Content

It is a common saying in the SEO community that “Content is King.” Search engines like Google crawl millions and billions of web pages and give off the most relevant results to its users whenever they look for an answer on certain questions or services.

Content is what gives information to your users on what your website is all about. Having the right content for the right customers is crucial if you want to succeed with your online marketing efforts.

Lots of factors are involved with the content. But two things that must be present throughout is consistency and the value it brings.

It’s expected that you’re going to have competitors whether if your business or niche is local or international. I suggest that you do the “Skyscraper Technique” when building your content. To do so, you got to check out your competitors. See what makes their content stand out. Then think about what can you do to make yours stand out from theirs.

Answer the user’s question or problem as best as you can. Make your content even better than your competitors.

6. Keywords

One thing I love about keywords is it directly tells users what a specific page is about with just two or three words (depending on your target keyword length.) Since search engines can’t ready content and pages as humans can, they make use of keywords to identify what they are all about and present them to users whenever they search for it.

This is where relevance comes to place. You would want to make sure you’re not only using just any keywords but to use ones that are most relevant to your business and target users.

How to do keyword research

There are lots of good keyword research tools on the internet. But one of my personal favorites is Google Ads Keyword Planner. In there, you can see a keyword search volume, competition (high, medium, low), and estimated cost per click.

Another tool I love is SEMrush. If you do keyword research for your business, any good marketer would also do extensive keyword research on their competitors, which we will go on to later.

7. Synonyms and Close Variants

An important thing to keep in mind is using synonyms, and close variants of your target keywords help expand the power of your On-Page SEO.

How?

Think of it like this; not everyone in your target audience is going to have the same keywords in their search queries. Some of even most of them use the synonyms of those words or even a longer version of your target queries. That’s where LSI Keywords play a part in the user search process.

LSI means Latent Semantic Indexing. This determines the relevance and patterns of keywords and topics within a page. When writing content for your page, make sure to include your target keywords along with its synonyms and related phrases.

8. Keyword Usage

There are no really one-size fits all when it comes to keyword usage. Because it mostly depends on your content length. But it is important to remember though to not cannibalize keywords to the point where it’s mentioned every other sentence. Keep it natural and make use of your LSI keywords.

9. Internal Links and Outbound Links

One of the most crucial things in your On-Page SEO strategy is your links. Not only that you have to link to sources that are high in Page Authority and Domain Authority, but developing a good linking structure within your website will magnify your SEO and user experience.

There’s a big difference in link building between On-Page and Off-Page SEO.

In your Off-Page SEO strategy, you probably have Link Building in your plans, right? Whether it's through email outreach or evergreen content marketing, as long as it has other relevant and high authority sites link back to you. But in On-Page SEO, you focus on your whole website’s internal linking and what pages do you link to externally whether it be your social media accounts or source materials.

One thing to keep in mind when doing your internal linking is to make it as relevant as possible on every page of our site. Determine your most important URLs and make sure they’re present on pages where it makes sense. If it’s your home page and contact page, always put those links on a place on your page where the users can easily see it and before committing to the conversion goals you’ve set.

When linking to your internal pages, try to use anchor texts with keywords that you’re trying to rank that page for. If done correctly, search engine crawlers can easily find pages that bring value to searchers and are more likely to rank you higher than competitors since you bring out more content regarding specific topics. This also gives users the option to stay in your site and engage with it rather than bounce back or exit the site.

If your website is content heavy, citing out high-authority external sources and relevant articles that bring value to users shows both the users and search engines your credibility of providing them the correct information.

10. Optimized Images

Optimizing your images plays a big role in the whole On-Page SEO process since search engines can’t understand images yet, they get the information through image alt tags. This is how they check if your photo is relevant to your contextual content.

Imagine this; if you were to read a page with good content but your image didn’t load or is accidentally deleted, you will see the alt tag in its place defining what the image is all about. So make sure to publish your pages with relevant images with their corresponding alt tags.

Humans are visual creatures. A person is drawn more to graphic representations rather than textual ones. When you’re creating content for the web, visuals and context should always go hand in hand. There should always be a balance between providing good information and graphics to bring everything to life.

11. Fast Page Speed

Since June 2018, Google officially made page speed as one of the many ranking factors which mostly focuses searches from mobile phones.

As part of the overall user experience, your site’s page speed is a user’s second factor for engaging on your website next to relevant title tags and meta descriptions.

When a user clicks on your site from the SERPs and is immediately greeted by a very slow responding page, their first instinct is to bounce back and look for a different result. That’s the exact opposite of what we want. So you’re not getting all the conversions and website visits that you can have just because of a slow website.

To check if your page has a fast page speed, go to Google’s Page Speed Insight Tool and enter your URL. Scores between 0-49 means slow, 50-89 means average, and 90-100 means fast. What’s cool about this tool is it gives a diagnostic report of your website and a possible solution on how you can improve your page speed. If you’re not on the techy side, you can have your developer check some of these out.

Taking care of your website doesn’t just have to be all about content, keywords, and having the best images. You also have to look at the technical side of it. The search engine also bases their rankings on users’ behavior on your site. So there must always be a balance there.

A balance on both the creative and technical sides.

12. Mobile Responsiveness

With the rise of mobile devices and smartphones, there’s no denying that almost everything now can be accessed with just that handheld device you’re probably holding on your hand right now. In 2018, more than 50% of users worldwide used smartphones to browse the web.

Now in 2019, not making your website mobile responsive means missed opportunities and potential profit loss in the long run. To check if your website is mobile-friendly, go to Google’s Mobile-Friendly Testing Tool and enter your URL. The Google bot for smartphones will then show you the results. The image below is an example result of a mobile-friendly page.

To even provide a better mobile experience to your users, you may implement AMP or Accelerated Mobile Pages to your website. What this does is it loads pages instantly, making the process more appealing to the end users. Though this is more commonly used by content heavy websites like blogs and news outlets. You can identify an AMP in the search results if they have a lightning bolt symbol.

13. Structured Data

According to Moz, structured data refers to a series of organized data that is implemented to provide additional information about a webpage. This markup improves the search engine’s understanding of your content, which benefits the site in terms of click-through-rates and enhanced results(knowledge boxes, rich snippets, carousels, etc.).

Only a small percentage of online marketers are making use of structured data on their websites, which is shocking considering the long term effect it could have on your traffic if implemented correctly.

Structured Data for Organization

When you’re implementing structured data for your organization’s website, look at it in a way as if it’s building citations and social media profiles. Below is an example of structured data for an organization in JSON-LD:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "image": [
    "https://example.com/photos/1x1/logo.jpg"
   ],
  "@id": "https://www.best-corporation.com",
  "legalName": "Best Corporation LLC",
  "description": "Best Corporation LLC is an outsourcing company",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "143 W 27st St",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "addressCountry": "US"
  },
  "url": "https://www.best-corporation.com",
  "sameAs" : [
  "https://www.facebook.com/BestCompany",
  "https://www.twitter.com/BestCompany",
  "https://www.instagram.com/BestCompany",
  "https://www.linkedin.com/BestCompany"
  ]
}
</script>

To see more examples of structured data for organization and corporate contact, go here.

Structured Data for Local Business

I find structured data to be particularly helpful for local businesses, especially if you want to establish operation hours, location, and even menus on search results.

Here is a code snippet example of a schema markup for a local restaurant in New York in JSON-LD:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "image": [
    "https://example.com/photos/1x1/logo.jpg"
   ],
  "@id": "http://bestburgers.example.com",
  "name": "Dave's Steak House",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "143 W 27st St",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "addressCountry": "US"
  },
  "url": "http://www.example.com/restaurant-locations/brooklyn",
  "telephone": "+12345678901",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "11:30",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
          "Saturday",
        "Sunday"
      ],
      "opens": "16:00",
      "closes": "23:00"
    }
  ],
  "menu": "http://www.example.com/menu",
  "acceptsReservations": "True"
}
</script>

To see more examples on structured data for local businesses, go here.

Structured Data for a Product

The code below is a sample of schema markup for a product with reviews in JSON-LD. It’s crucial that you do this to every single one of your products.

If you’re currently managing an e-commerce site, it’s better to get a developer involved to automate the whole process of implementing structured data to product pages.

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Cookie Costume",
  "image": [
    "https://example.com/photos/1x1/photo.jpg",
    "https://example.com/photos/4x3/photo.jpg"
   ],
  "description": "This Cookie Costume for kids is perfect for Halloween, birthdays, practically any costume party where your kid wants to look cute and be a delicious treat at the same time.",
  "sku": "1234567890",
  "mpn": "123456",
  "brand": {
    "@type": "Thing",
    "name": "Costumes4All"
  },
  "review": {
    "@type": "Review",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "4",
      "bestRating": "5"
    },
    "author": {
      "@type": "Person",
      "name": "John Doe"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.4",
    "reviewCount": "89"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://example.com/cookie-costume",
    "priceCurrency": "USD",
    "price": "119.99",
    "priceValidUntil": "2020-11-05",
    "itemCondition": "https://schema.org/UsedCondition",
    "availability": "https://schema.org/InStock",
    "seller": {
      "@type": "Organization",
      "name": "Executive Objects"
    }
  }
}
</script>

To see more examples of structured data for product pages, go here.

Structured Data for Reviews

Review schema is especially good for local businesses and e-commerce. But for a while now, Google’s been penalizing websites who want the review stars to show up on their results.

So only use this schema on your high converting pages with the actual review(s). Another is you can use your reviews from 3rd party sites as long as you link it. Here’s an example in JSON-LD:

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Review",
  "itemReviewed": {
    "@type": "Restaurant",
    "image": "http://www.example.com/best-burger.jpg",
    "name": "Double Cheese Burger",
    "servesCuisine": "Burger",
    "telephone": "1234567",
    "address" :{
       "@type": "PostalAddress",
            "streetAddress": "143 W 27st St",
        "addressLocality": "New York",
        "addressRegion": "NY",
        "addressCountry": "US"
    }
  },
  "reviewRating": {
    "@type": "Rating",
    "ratingValue": "4"
  },
  "name": "The best place to get cheese burgers!",
  "author": {
    "@type": "Person",
    "name": "John Doe"
  },
  "reviewBody": "Best cheeseburger in New York!",
  "publisher": {
    "@type": "Organization",
    "name": "New York Times"
  }
}
</script>

To see more examples of structured data for product pages, go here.

On-Page SEO Steps

With all the elements and ranking factors you have to consider, which one do you do first? Which one should be in the high priority range and which one can be done at a later time. So to give you a general idea, here are a series of steps to get you started optimizing your site for On-Page SEO:

Identity your best of the best keywords

It is probably the most crucial task of all. Finding that one keyword that best defines your page. Think about that one purpose or message you want to bring out and put that into two or three simple words. We’ll call this one our base keyword. Examples of base keywords would be:

  • digital marketing
  • content writing
  • SEO expert

Once you’ve identified your base keyword, you may look for more relevant terms on Keyword Planner. In there, find the keyword phrases that you think would bring in the big bucks. We’ll call this one as our money terms. Examples of money terms would be:

  • digital marketing agency Atlanta
  • content writing courses beginners
  • SEO expert near me

Next to money terms is identifying your LSI Keywords. When you start your research on them, you might come across these two categories of long-tail keywords. Those are Informational Terms and Navigational Terms.

Informational Terms are keywords perfect pieces to support your overall site since this brings the most traffic. But they mostly bring up searchers who aren’t going to buy or acquire your services since they’re only looking for information on a specific problem.

Navigational Terms are what will bring the most conversions to your website after you’ve established your brand.

What I recommend is each navigational term should have its own corresponding set of content from Informational terms. Then link those content together pointing to your converting page they’re supporting.

Market Research

Competitor Research

An important part of market research is knowing who your competitors are. What are you up against? What do edge do they have in terms of their SEO, SMM, and SEM?

Create a hypothesis on what they’re currently doing for their online marketing efforts. Then, start to formulate on things they have lapses on. It could either be slow page speed, poor content, bad UI/UX, low domain authority, etc.

Think about this: What keywords are they currently not using that I can utilize to brand myself?

Who your customers are

Once you’ve thought about your business, you might have a general idea of who your target customers are. But for most of the time, we’re wrong about that, and we end up wasting money on either the wrong type of content or PPC bids.

If you have Google Analytics set up on your website, look at your Audience data. Check out your visitors’ demographics, their locations, interests, even the devices their using. Just this simple trick will give you a whole new perspective of your real customers.

What your customers really need

Be what your customers needs. Don’t make them want something they don’t need.

An effective marketer doesn’t simply market the products they’re selling. They use qualitative and quantitative data to spend their marketing budget on people that turn to customers.

Quality Content over anything

Relevancy is the key. If keyword targeting and content marketing are done right on your On-Page SEO, search engines will rank you higher because you’re providing quality and relevancy to searchers.

Make sure your content paints the picture of what your users need and that you’re the best in that area. With the internet littered with millions of content, it might be hard to stand out. But if there are consistency and quality, your customers will find you easily on search engines like Google.

Develop a good UI/UX for your users

What exactly does it take to provide a good user experience? It’s not all about keywords and content that makes a user have a good time on your site. The technical side also has to get involved.

Site Structure

Good navigation is paramount for user experience. No one wants a website whose navigations and whole customer journey process to be long and frustrating.

A trick to this is to make your most important navigations as accessible as you possibly can. If your conversion journey is too long and potential customers ended up exiting midway, then probably shorten the process in half.

Fast loading

A website that loads fast makes users and search engines happy. If your current website doesn’t, it’s time to implement speed optimization asap.

Better check what’s keeping your site speed low with tools like Pingdom, Page Speed Insights, and GT Metrix.

Good UI Design

This is mostly focused on a human’s perspective rather than on the technical side. People trust a business with a well designed and up-to-date website. Most local business owners tend to consider their website as the last they need to worry about. But with everyone having access to the internet, they tend to check out a business’s credibility first before committing.

Good Internal Linking Strategy

Figuring out what links should go on pages and which pages should be linked to who are probably one of the most frustrating things someone experiences.

Strategizing an internal linking process doesn’t only have to be making pages link to each other. It’s all about ensuring if the linking made sense and if it does provide value to the user who’s viewing the page.

What to expect for On-Page SEO in 2019

Every year Google rolls out several ranking algorithm updates. Every year it surely gets more challenging with all the competition and optimization tasks involved. Here is a mini checklist on what you can do to improve your site’s On-Page SEO in 2019 and beyond.

Improve your crawler/accessibility

  • Have a fully completed and updated sitemap. Make sure to include the links you only want the bots to crawl. If you have any pages you don’t want to be crawled or indexed, make sure it’s disavowed in your robots.txt file or meta robots.
  • Allow google bots to crawl your site with meta robots. Assure that your meta robots don’t block your pages you want indexed and crawled.
  • Don’t disallow crawling on your robots.txt. You want to make sure that your important pages are crawled.
  • Properly implemented structured data to figuratively spoon-feed search engines with information about your page and content.
  • Internal linking with natural anchor texts gives you the chance to be flexible with your target keywords for a specific page. If you’re pointing to a page about “camping backpacks,” you may also use other phrase variations that are similar to that keyword such as “good backpacks for camping” or ”camper backpacks.” Make use of your LSI keywords with internal linking.

Focus on user experience

  • Develop responsive web design. Make sure your website is pleasing to look at on every device and screen ratios. Your fancy web design won’t be as effective as you thought it would be if it distorts on other screens except yours.
  • Be clear on your CTA or call to action. Have one clear goal on your landing page. What do you want your users to do when they arrive on your page? Sign up for a newsletter or buy camping backpacks?
  • Optimizing your page speed also improves your visitors’ user experience. People nowadays want answers and information fast.
  • Setting up social sharing buttons on your pages helps people share your content. If your content is pretty good and people find it valuable, they’ll do your social promotions for you.

Publish relevant content that brings value

  • Optimize your content for the user's intent. Always keep your users in mind when creating content. Think about if this would bring value to them and if it’s giving them more than enough of the information they need.
  • Optimize your content depending on user intent. Try to search for a keyword you’re trying to rank for. Does the result contain videos, carousels, or even images? If it does, incorporate those to your content and in your structured data. Because even if users don’t click or visit your page, you’re still providing value through rich media and snippets.
  • Practice proper implementation of tags and meta. Proper tagging and writing in your mates help further optimize the content you’ve already optimized. Correctly lay out your header tags, optimize your images with compression and alt tags, and lastly your title tags and meta descriptions.
  • Publish fresh and up-to-date content. Nothing in this world is constant except for change. If your niche belongs to an industry that’s constantly evolving and changing like SEO, you would want to show your target audience up-to-date content that they could use for their respective fields and industry.

On-Page SEO Myths That Might Impede Your Progress

On-Page SEO is not important

On-page and Off-page SEO are both important. There’s no denying it. But for some marketers out there, they might have faced a client or a boss who insists to focus on Off-Page SEO only since they think that’s the only thing that will bring up the rankings and conversions.

Yes, Off-Page SEO does have its own role to play, but it won’t do you any good if your website is not optimized for search and users.

Meta Tags are irrelevant

Yes, meta tags are not a ranking factor. But that doesn’t mean they don’t bring value to other elements of your On-Page SEO efforts.

Meta tags make your search result prettier and more informative to look at. What this does is to attract users to visit your site since it will give off the impression of being more informative and can give the information or intent they were about to do.

Keyword research is no longer necessary

Ever since SEO was invented, keywords have always been present in the whole website optimization process, and it seems like it won’t be going anytime soon.

Keywords are what help you define your website and bring in signals on what your whole content is about as long as you use it in moderation. So avoid over-optimizing your pages with keywords. It will honestly do more harm than good.

I guess the saying is true about having too much of a good thing is a bad thing in the case of keyword optimization.

Just stuff your keywords in the page

The use of keywords is not just to stuff them in your content and call it good. It’s to put them in specific areas on your website where it makes sense.

Also, no good online marketer would use one keyword all everywhere on a page. There should also be the usage of keyword variations throughout your webpage.

Content is what you will and only need!

Content is a very important aspect to use to capture your target audience. But just because there’s content, everything would run smoothly on its own.

A good marketer would also consider all the other things that play a specific role in the On-Page SEO process.

The longer the content, the higher the rankings

Longer content doesn’t always mean higher search rankings. Because longer content doesn’t always equal quality. What good is a fifteen thousand word content if it doesn’t really bring value to anyone who reads it?

In the end, everything goes down to quality. Yes, longer content does help in some way as long as it’s well written and well researched. Maintain the balance of providing a long-form content but set a series of standards on it for quality.

Linking to external sites send visitors away

It is a common thing to think that when you link to a site that’s not your own, it will send your traffic away and the external link would hog all your hard work.

But that’s not what actually happens at all.

If your page cited credible, relevant, and high authority links, your page is more likely to be trusted by both users and search engines, which makes it more likely to be ranked higher on the search results.

Beware of having links from other pages with stolen content, low domain authority, bad link background, etc.

H1 tags are what will rank your site

H1 are usually the header tags used to define the page’s title. As a general rule of thumb, H1 tag should only be used once, and it should be on the top of your page.

For blog posts and news articles, this is what you would call your headlines. For landing pages, the H1 tag usually has the money keywords that brings sales and/conversion.

If the H1 tag is used more than once, it will confuse not only the search engine crawlers but also your hard-earned page visitors.

Think of it this way. How would you feel if you see multiple phrases in a page all in H1 tags? It would be confusing, right?

Google Ads Help Helps You Rank

Let’s get this straight once and for all. Running ads on Google doesn’t help your site rank up. But it does, however, help you build your brand by showing your ads on relevant searches.

In other words, this indirectly helps your branding on Google search results, but it has no relations and whatsoever in your SEO efforts.

Summed Up Wisdom

This article was able to cover the basic ground of On-Page SEO. From keywords, content, market research, even down to structured data. Yes, it can be overwhelming to take all this information in. Not because of the amount of work it will take, but from the realization that everything all goes together if it’s done correctly.

There should be a good balance between the creative side and the technical side of On-Page SEO. Providing quality content to the right audience always go hand-in-hand with good user experience. One can’t succeed without the other.

One thing I’ve realized in this article is when you’ve properly implemented and maximized your On-Page SEO efforts, your Off-Page SEO efforts will significantly reduce. Other businesses are so focused on getting links left and right or on the myths about SEO when what really matters is the value of your page.

For 2019 and probably in more years to come, we can expect that Google would be more adamant in finessing their ranking algorithms to cater to each users’ needs and search behavior from content and crawler accessibility to UI/UX.

SEO professionals always have a passion for making things rise to the top by bringing value and optimizing the user experience. Taking the time to do these things and doing it the right way brings many rank ups and traffic in the end.